Sell My Art Online for Less Than $10 Per Month
Whether you lot're looking to sell the personalised t-shirts, vintage items, or merely wanting to explore the world of ecommerce – Shopify and Etsy are the two of the nigh sought-afterward platforms to become you started. They both offering keen features to help get your site off the ground – but how do you choose between the two?
Shopify is the better choice for online selling. It'southward more scalable, more flexible, and offers better ecommerce tools than Etsy.
Etsy has 1.7 meg users selling to over 33 one thousand thousand buyers. In 2017 these shoppers spent over $three billion on Etsy. Shopify boasts an even more impressive figure: over $82 billion has been sold on Shopify.
Nosotros don't blame you for wanting to get in on that action!
Like all ecommerce platforms, there are pros and cons to selling on either i of Shopify and Etsy. This is why nosotros do our research to provide you with everything you need to know to brand the best conclusion for you and your growing business. Then allow's find out what platform will work best for yous considering this is where the selling journey begins!
All-time all-round ecommerce platform
Shopify vs Etsy: Pros & Cons
Shopify Pros:
- Powerful ecommerce tools: Shopify has the best sales tools on the market. Easily manage and grow your business using tools the inventory system, which lets you rail, sync and monitor customer orders and stock levels.
- Extremely scalable: Shopify is built for all store types, from the small business concern right up to large brands such as Penguin. Control your branding, upgrade for more features, or add apps to expand your site's functions.
- Sell unlimited products with no restrictions: Sell physical goods and services, and add an app to sell digital products. There are no rules on the types of products yous tin can sell!
Shopify Cons:
- Exposure: While marketplaces such as Amazon, eBay, and Etsy take high search volume, customers don't know if a store was built on Shopify. They need to search for your site specifically. So your traffic is dependent on your ain brand, marketing, and exposure.
- Add-ons: Shopify has an impressive app store, which is not bad for customizing and advancing your store! But adding apps can brand your monthly costs creep up, which could be problematic for small-calibration sellers.
Etsy Pros:
- Traffic: Etsy is a marketplace, pregnant customers search for Etsy and and then find your products through this platform. You don't have to worry about marketing or promoting your brand – you lot tin can rely on Etsy's popularity instead.
- Ease of use: You lot just set upwardly an account, upload product images and information, and start selling. This basic ecommerce system makes it piece of cake to get started.
- Cost: You can sell on Etsy for no extra monthly charge on the Standard plan. You still have to pay listing fees and transaction fees, simply you lot're not charged a monthly subscription unless you choose to upgrade.
Etsy Cons:
- Transaction fees: You pay a $0.20 listing fee, plus a v% transaction fee on items yous sell through Etsy. There's besides a standard iii% + $0.25 payment processing fee. These fees can start to accept an touch on every bit your sales increase to larger amounts.
- Product restrictions: Etsy has firm rules about what you can sell through its market place. Etsy is merely for handmade goods, craft supplies, and vintage items (which are more than 20 years quondam).
- Creative control: Etsy'due south format means you don't have freedom over the layout or branding of your product pages. You can enter your own logo merely you tin't create a strong brand image with Etsy.
What's the Departure Between Shopify and Etsy?
So just what are Shopify and Etsy, and how are they dissimilar?
First of all, Shopify is an ecommerce platform, designed for people to set up and grow their online stores (cheque out some successful stores congenital with Shopify). It has a whole agglomeration of powerful ecommerce tools and apps to assist you do this.
You lot create your very own ecommerce website, upload products and track customer orders. It'due south an like shooting fish in a barrel manner to build an online store.
Etsy is a marketplace where you create an account and can then sell through it aslope lots of other Etsy sellers. It promotes itself as "a creative marketplace" and only sells handmade, vintage or craft goods.
Etsy Pattern
Etsy has started its own ecommerce platform where yous can build a website to sell your products. It's chosen Etsy Design and has less restrictions on products than the Etsy marketplace.
Yous tin can endeavour it gratis for 30 days. After that, information technology costs $15 per calendar month. Considering this is separate from the Etsy marketplace, you will exist responsible for generating your own traffic.
Information technology's a simple platform – it's not up to the same standard every bit Shopify past whatever means, merely is a good add together-on if you do cull to sell through the Etsy market.
You must already be an Etsy seller to fix up Etsy Blueprint – in this article nosotros'll only be reviewing Etsy every bit a marketplace rather than exploring its website architect.
Ease of Use
Who says you have to exist a tech guru to sell online? Not Shopify or Etsy that'south for sure!
Shopify is designed to brand building your own online store as easy equally possible. Ecommerce platforms oftentimes struggle with this because of all the powerful tools needed to run an ecommerce business, only Shopify shines in making it equally simple as possible.
Information technology gives y'all everything you need while keeping its interface make clean, clear and very user friendly!
Shopify guides you through your fix with action buttons and a actually clear card. Once you've entered all your information, Shopify helps manage your shop by syncing your inventory, tracking orders, and more.
Etsy is less in-depth only only as easy to employ! It'south super simple and straightforward.
All you do is gear up an account, choose your store name, stock your store, then make certain you lot enter your details and then you go paid and set upwards billing.
You're guided through each stride and it'southward really like shooting fish in a barrel to fill out each stage:
You tin can see how close you lot are to having your Etsy shop set up and information technology fifty-fifty helps you with catered suggestions for your store name if your start option isn't available.
Once you're all finished with the setup process, that'due south information technology! Y'all can start selling! This makes it platonic if you're a beginner wanting to get selling speedily.
With Etsy, you don't take to create a whole website like y'all exercise with Shopify. But upload your products with their descriptions and you're skilful to go. Yous could exist an online seller within the hour.
Ease of Utilize: Verdict
It's a draw!
Both Shopify and Etsy are super simple to apply. Shopify is slightly more technical than Etsy but considering its number of powerful ecommerce tools, it really is remarkably beginner-friendly. Etsy is quicker and more elementary to prepare though.
Design Flexibility
Have y'all ever been on an online shop and been put off by the terrible blueprint? You're not the simply 1: 38% of people will exit a website if the layout or blueprint is unattractive.
This presents both an advantage and a disadvantage with Etsy. Your shop page volition follow Etsy's design and layout. All seller pages on Etsy are laid out the same, with your store name, logo, products, and descriptions equally your own content.
This means y'all don't accept to worry about design, which on the one hand is dandy. You can trust that Etsy use a clean, clear, and attractive pattern which shows off your products and provides a keen user experience.
However, information technology does make it harder to stand out from the oversupply!
Etsy doesn't give you lot any room for customization. Every bit yous can see from the examples higher up, all that really separates your store from all the others on Etsy is your products.
You lot won't be able to create a actually strong brand on this marketplace.
This is admittedly fine if y'all're selling a few items or just starting out. But if you want to grow your business you will need a unique and solid brand. And that is only not possible on Etsy.
It is possible on Shopify.
When creating your shop Shopify gives you over 60 themes to choose from. These themes course the building blocks of your website. They cover a whole range of industries from furniture to article of clothing and fashion.
Also as guiding the pattern of your website, your theme also comes with features to benefit your chosen industry. For case, a product zoom feature for clothing stores.
There are 10 gratuitous themes and over 50 paid ones, ranging in cost from $140 to $180. They're all mobile responsive, professional and modernistic looking, and you tin can switch themes at any time (yous just might need to reformat your content to match).
Nearly importantly, you can customize to your heart's content!
The themes are there to assist you, then it's ever a practiced idea to pick one that matches the purpose of your store and has a design that yous like. Just you tin can personalize, edit, and rearrange every bit much as yous desire!
With Shopify you tin can create a truly unique brand for your online store.
Blueprint Flexibility: Verdict
Shopify wins pattern flexibility!
While Etsy'due south controlled settings takes the pressure level off designing your own page, Shopify offers superb customization and stylish designs to build your website. This means y'all tin create a strong brand to abound and promote your business with.
Domain and URL Construction
Domain names are incredibly of import if yous're setting upward an online business.
A domain proper name is the website address people use to notice your website. For instance, our domain proper noun is www.websitebuilderexpert.com. Yous pay to have that address, and that means nobody else online can utilise it. It's unique to your website, making it a powerful function of your brand.
Domains like these, that you cull and pay for yourself, are chosen custom domains.
Shopify encourages you to utilize a custom domain. Why? Because a custom domain is essential for creating a trustworthy, professional, and recognizable brand for your concern.
Shopify even take an automated setup to make it as like shooting fish in a barrel equally possible to become a totally personalized proper noun for your online store.
Etsy is very different. Because you're selling through Etsy's market place, you don't get your own domain name. Instead, your domain will look something like this: www.etsy.com/shop/your-store-name-here.
You can't accept a custom domain considering you're nether the umbrella of Etsy. Y'all can only connect your ain domain if you're using the Etsy Pattern builder. This isn't ideal if y'all want to create your ain brand, merely shouldn't matter for private sellers wanting to keep things small and simple.
Domain and URL Structure: Verdict
Shopify wins the domain circular!
Y'all accept a custom domain with articulate structure. Your website address is completely your own, which establishes your brand and looks professional person. Etsy doesn't take the choice of a custom domain, making your concern harder to identify.
Ecommerce Tools and Features
Design and domain names are all very well, simply if your site has poor ecommerce tools y'all'll encounter trouble fairly rapidly, no thing how snazzy your website address is!
Etsy has basic only good ecommerce features to make managing your store easy. You can use the 'Sell on Etsy App' to stay on top of things on the go.
Y'all can use your Etsy account to easily buy and print discounted postage. This will help y'all save on shipping costs as well as speeding up the procedure.
Etsy also has marketing and advert tools to increment your customer base of operations, get found online, and draw in new followers. Share across social platforms such as Instagram and Twitter, create coupons, or utilise third-party tools such as Google Shopping to get establish by more people.
Remember yous can but sell handmade appurtenances, vintage products and craft supplies on Etsy. If you want to sell something that falls outside of these areas, and then Etsy is not the right choice for y'all.
If you desire more sales tools than the ones available on the gratuitous plan, yous tin upgrade to Etsy Plus. This gives you:
- Customizable options such equally banner templates
- Deals on your ain web address
- Discounts on marketing materials such as business cards
- Electronic mail alerts to send customers once an item is back in stock
- Advertizement credits
Because Etsy is a marketplace rather than an ecommerce platform, your inventory is non included in your shop account – you have to go on rails of this yourself.
Overall, Etsy sums it upward nicely with its "uncomplicated, powerful tools". They're not the most impressive ecommerce features out there, but for small calibration selling of homemade and craft products, it's a practiced range.
When it comes to existence the best on the market, Shopify ticks all the boxes. In our inquiry, it came number i for sales features. This makes it ideal for any business which is looking for growth.
You can sell unlimited products on all of Shopify's plans, and there are no restrictions on what y'all sell either.
Shopify has an all-encompassing app store so you can add whatsoever you want to your website. This gives you ultimate customization and a whole load of powerful extras to choose from!
Here'southward a listing of just some of the features you go across Shopify's plans:
- Multichannel selling across 10 dissimilar social platforms
- Disbelieve codes
- Complimentary SSL certificate
- Abandoned Cart Recovery
- Gift cards
- Tertiary-party calculated shipping rates
- Fraud analysis
- Shopify POS (Point of Sale) app
Multichannel selling is extremely of import for widening your customer base of operations and giving your customers an easy buying feel. The costless SSL (Secure Sockets Layer) certificate ways your site is rubber for visitors to enter their payment details through, and is essential for any online shop.
Abandoned Cart Recovery sends emails to customers who have abandoned their products at checkout, and encourages them to render. This tin can recover 12 to 15% of customers!
One of Shopify'southward all-time sales features is its inventory system. Unlike Etsy, Shopify has an extensive inventory. You can upload products in bulk or one at a time, and provides in-firm stock management tools, and so information technology'due south easy to track and analyze your sales.
Ecommerce Tools and Features: Verdict
Shopify wins sales features!
It has everything a growing business could demand, and is much more advanced than Etsy. But you don't want to pay for tools you won't apply, and then choose wisely! Etsy's bones features make it ideal for selling small amounts.
Payment Options and Fees
On some platforms, transaction fees can exist the monster hiding under the bed waiting to spring out and give you a shock at the last moment. Neither Shopify or Etsy charge prices like these, just it's notwithstanding ever a adept idea to get an thought of payment options and transaction fees before you sign up to a platform.
While Etsy doesn't charge monthly fees, it does charge listing fees at $0.xx per production. This is the price to publish your listing, which is active for iv months or until the particular is sold.
When you sell a product, (congratulations!), there is a five% transaction fee, plus a iii%+$0.25 payment processing charge. That's a lot of numbers, then what does it actually mean?
Payment processing fees are applied by the payment provider (such as the credit menu company), or the payment gateway sending the transaction. This is really mutual and comes as standard, although Etsy's rates are slightly higher than average.
Etsy'southward fees certainly aren't the cheapest out there. Just they shouldn't lighten your pockets too much if you're selling on a small calibration. It's but once you start pulling in the big bucks that you'll commencement to feel the burn of that 5% transaction fee.
If you lot are seeing dollar signs, Shopify might actually work out as better value for money depending on the size of your business.
Shopify has different payment options to choose from. It has its ain in-firm payment gateway called Shopify Payments, which doesn't charge any transaction fees. On Shopify Payments you just have to pay the menu processing fee at a rate of ii.2%+20p, much less than Etsy.
If you don't apply Shopify Payments, you've got lots of other payment options – over 100 in fact! These include PayPal, Google Pay, Apple Pay, Stripe, and more.
If you're using i of these payment options instead of the Shopify Payments gateway, the highest transaction fee is 2%, and the lowest is 0.5%. Then comparing the two, Shopify has much cheaper rates than Etsy.
Payment Options and Fees: Verdict
Overall, Shopify wins!
It offers lower rates and has 0% transaction fees if you employ its in-house payment gateway. Shopify has college upfront costs, but Etsy'due south more expensive fees can set you back in the long run if your sales increase.
Attracting Customers
Once you lot've spent time uploading stunning production photos and writing detailed descriptions, your store deserves attending. Y'all don't want your website to be subconscious in the backwoods of the internet.
Etsy will definitely shine a beautiful spotlight on your store. It's an extremely popular market with over 33 million buyers. People don't need to be looking for you specifically. They simply search Etsy and detect your products primed and ready to exist bought.
The drawback of Etsy is there's no manner to guarantee those visitors will end upwards on your store. At that place are over fifty one thousand thousand products on Etsy – and then standing out from the crowd is important!
In dissimilarity, Shopify gives you the tools to promote yourself. Visitors won't even know your shop was built on this platform, so they won't try to get to it past searching for anything other than your own store name.
You need to handle your own search engine optimization (SEO) to rank in Google, promote yourself on social media, and build upwardly your brand to concenter more customers.
If you lot're thinking you wouldn't know where to first with any of that, don't worry. Shopify gives y'all all the tools yous need, from SEO apps and guides to email campaigns and multichannel selling beyond Facebook and Instagram.
Although it'southward more work, yous're in total control of connecting with your customers and creating kicking-ass marketing campaigns. You don't have to sit around and wait for visitors to stumble beyond you.
Attracting Customers: Verdict
Etsy wins this round!
All you accept to practise is sit dorsum and relax – and hope people selection your products out of millions. Shopify gives you more than control and a more than unique presence online, but requires its ain marketing and SEO wrangling.
Help and Support
What happens if all your product images disappear at 2am? Do you panic? No! You lot contact your very own back up team!
Your concern never stops, and Shopify knows it. That's why Shopify has 24/7 back up so yous're covered all twenty-four hours, all night, all week. Here's a list of all the different support options y'all can cull from:
- 24/7 phone
- Social media
- 24/7 live chat
- Forum
- Electronic mail
- Video tutorials
- Avant-garde specialist support (on Plus plans)
So whether you lot're a full telephone-phobe or dearest a community forum, Shopify has something to adapt anybody. The Shopify Assistance Middle is articulate and easy to use, while providing an extensive range of help articles and guides.
One of the best parts of Shopify's support is when you ask for help in the editor – Shopify takes you direct to a relevant help page in the Help Center. This saves you time and leaves yous headache-complimentary!
Etsy too has a Help Middle. It'south laid out in a clean and clear way, and also has a search office so yous can get straight to the answer if y'all know what you're looking for.
Etsy also has a forum where yous can read and join community discussions, ask questions, and follow Etsy announcements. You tin email Etsy's back up staff or schedule a telephone phone call if you need further help.
Help and Support: Verdict
Shopify wins help and back up!
It's much more comprehensive than Etsy, so that you're covered fifty-fifty if things go wrong at 4am. Etsy has a good help center and customs forum, but information technology tin't compete with Shopify's more than personal and in-depth support.
Pricing
When it comes downwardly to it, pricing is often the thing that draws us to – or puts us off – products. This is especially truthful if y'all're on a tight budget or looking to make coin rather than spend it!
Etsy has very niggling upfront costs. On its most basic level, the Standard programme, Etsy has no monthly fees – simply the list fees, transaction costs, and payment processing charges practical to products.
You can upgrade with Etsy to unlock more features. The Plus plan costs $10 per calendar month and gives you a wider fix of tools to help grow your store, such as more than customizable options and email alerts.
Shopify has higher upfront costs, but you lot get what you pay for. Shopify has three price plans, plus a 14-day free trial. The prices range from $29 to $299 per calendar month, and yous unlock more avant-garde features equally you lot scale upward.
Basic Shopify ($29/calendar month)
- Ecommerce website & weblog
- Unlimited products
- two staff accounts
- 24/7 support
- Multichannel selling
- Manual order creation
- Discount codes
- Free SSL certificate
- Abased cart recovery
- Fraud analysis
- Shopify POS App
- Standard credit menu rates
Shopify ($79/month)
- Everything from Basic Shopify
- 5 staff accounts
- Gift cards
- Professional person reports
- Lower credit carte du jour rates
- Point of Sale extras
Advanced Shopify ($299/month)
- Everything from Shopify program
- 15 staff accounts
- Advanced report builder
- Third-party calculated aircraft rates
- Lower credit carte rates
Relieve Up to 20% on Your Shopify Plan
Save ten% on your subscription when y'all sign up for i yr, and relieve 20% when you sign upwardly for two years.
That ways, with 20% off, you lot'll save $xvi per month on the Shopify Program, and $60 per month on the Advanced plan!
The Basic Shopify programme costs $29 per month and gives you lot everything you need to set up your store. Unlimited products, multichannel selling, discount code creation, and abandoned cart recovery are merely a few of the features included on this plan.
The Shopify plan provides everything you need for growing your business organization at $79 per month. It has everything the Basic Shopify program has, plus more. Its extra features include gift card creation and professional reports.
The almost expensive Shopify plan is the $299 per month Avant-garde Shopify plan. This has everything from the first two plans, plus an advanced study builder and tertiary-political party calculated shipping rates, and lower credit carte du jour rates.
These are Shopify's main price plans – there's also Shopify Plus which has custom pricing and is for the big businesses of the ecommerce world.
Although they may seem a lot compared to Etsy's depression prices, Shopify'due south plans offer great value for money because of the tons of features and long-term scalability that come with them.
Etsy'southward prices can pitter-patter upwards with its transaction fees, and Shopify's monthly price tin can increase with the employ of third-party apps.
Pricing: Verdict
It's a describe!
Etsy is the cheaper choice, but Shopify offers amazing value for money with all its features. This really depends on your upkeep. Etsy wins for individual sellers, Shopify wins for businesses who accept the budget to commencement scaling.
Using Etsy with Shopify
If you've been reading this and are however torn between the two, nosotros have great news. You can accept the best of both worlds!
By using the Shopify App Store, you can integrate the Etsy marketplace with your Shopify shop. Real-fourth dimension synchronization makes certain you avoid confusion or overselling past syncing your Etsy and Shopify stores whenever you make any changes.
Yous can have this integration free for 7 days. After that it costs $60 per month and includes custom features and unlimited product upload.
This is a keen choice if you accept a Shopify store and want to diversify your online presence. By integrating with Etsy you can accomplish a new audience and brand the most of this pop market place.
Shopify vs Etsy: Conclusion
Shopify and Etsy may seem similar at kickoff, only they're very different selling platforms. This commodity has looked at the key differences between them, and what that makes them expert for.
Shopify provides everything your business organisation needs to succeed. It has powerful sales tools, scalable plans, and no limits on what yous can sell. On the other hand, Etsy comes with product restrictions and basic features. Still, it'southward simpler and cheaper, making it better for pocket-sized sellers with a niche.
To sum up, here'south an overview table to requite a quick-glance summary:
| Category | Shopify | Etsy |
|---|---|---|
| Ease of Utilise Draw | Shopify makes information technology super simple to set a powerful online store. | Etsy doesn't involve any technical tasks – just set up an account and go selling. |
| Design Flexibility Winner: Shopify | Shopify gives you a range of templates and offers tons of customization. | Etsy limits your customization and manages your layout so you tin't create a unique design. |
| Domain & URL Structure Winner: Shopify | You can accept a custom domain to create a unique website accost and promote a clear brand. | Your domain is Etsy's rather than your own, meaning your website address is harder to remember for customers. |
| Ecommerce Tools & Features Winner: Shopify | Shopify comes packed with powerful tools and a massive app store to add functions to your site. | Etsy has good just few and simple features to make running your business as easy as possible. |
| Payment Options & Fees Winner: Shopify | No transaction fees (just usual credit card charges) with Shopify Payments. Lower transaction fees than Etsy. Supports hundreds of payment gateways. | Etsy has listing fees, transaction fees, and credit card charges. |
| Alluring Customers Winner: Etsy | Shopify gives you all the tools to create and promote your business, merely y'all are responsible for driving traffic to your website through marketing, SEO, social media, and campaigns. | Etsy is an extremely pop platform with millions of buyers. This gives your products keen exposure and means yous don't have to work difficult to get visitors to come to your site. |
| Assist & Back up Winner: Shopify | Shopify has a wide range of back up options, from 24/7 phone and live chat to email and an extensive help center. | Etsy has a articulate and useful help center, as well as a community forum. You can email or request a call with Etsy'due south support staff. |
| Pricing Depict | Shopify has three price plans ranging from $29 to $299 per month. There'southward a 14-day free trial. | Etsy currently has two plans – the complimentary programme and the $10 per month Plus programme. At that place is a Premium plan set to be released in 2019. |
Shopify is a dedicated ecommerce platform and is the best option for whatever small business organization looking to grow their size and establish themselves in the ecommerce market. It has higher upfront costs than Etsy,but is jam-packed with powerful features, plus an impressive app store.
Etsy is a marketplace which is perfect for individual and pocket-size-scale sellers. Information technology's a lot more bones than Shopify, just has no monthly subscription (autonomously from its production fees). This makes it a keen option for trying out your paw at ecommerce without any delivery.
Overall, Shopify is the better selling platform. But these are too unlike to recommend one over the other. If you lot're selling a few homemade items a calendar month, Etsy is the all-time option for you.
Why non prepare an Etsy business relationship and give it a go, or effort Shopify'south fourteen-twenty-four hours free trial to see what you lot remember? Afterward all, you lot should always attempt before you buy!
Shopify vs Etsy: FAQs
Which is cheaper, Shopify or Etsy?
Etsy is cheaper when you look at upfront cost. If you lot're on a tight budget or only desire to sell a few items, Etsy volition definitely be cheaper than Shopify. But if you lot're earning a lot of money in sales, Etsy's 5% transaction fees could become expensive, making Shopify cheaper in the long run.
You lot can learn more about Shopify's plans and fees in our Shopify Pricing Review.
Or, if you're looking to budget, bank check out our article on the Best Free Ecommerce Platforms to compare complimentary trials and fifty-fifty free plans.
Why should I sell on Etsy?
Etsy is a pop place for both buyers and sellers! It has over 33 million buyers, which is a large market you don't want to miss out on. Only sell through Etsy if you're selling bootleg appurtenances, vintage products, or arts and crafts supplies. Nosotros only recommend information technology for very small-scale sellers.
If you're looking for something a bit more advanced, take a look at our Online Store Builder Comparison Nautical chart, or explore our in-depth guide to How to Sell on Etsy.
Which is ameliorate for scaling my business organization, Shopify or Etsy?
Shopify is improve for scaling an ecommerce concern. It has tons of features and an impressive app store to aggrandize your site and attract more visitors. Shopify caters for small businesses all the style upwardly to large brands such as Penguin. You can read our Shopify Review for more information.
Plant our Shopify vs Etsy review helpful?
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